Wondr Experience

Team + Roles
Logo design: Beau Colin
Brand strategy + storytelling strategy: Beau Colin + Anne van Laarhoven
Photopgraphy: Sproet & Sprout

Sproet & Sprout is a Dutch clothing brands for kids and parents. Their playful designs are all designed by hand in house by the founder of Sproet & Sprout. They love to celebrate the little imperfections in life, which you can find in both their designs as in their campaign imagery. Plus, all of their products are made in an ethical and sustainable way. For their repositioning they needed redefined brand values and a storytelling strategy that could translate into their social media strategy. Based on their new brand strategy they need a more timeless logo.