Soda Make-up

Team + Roles

Creative strategy + production: Beau Colin + Anne van Laarhoven
Design: Marta Veludo

Soda Makeup is a Russian makeup brand founded by L’Etoile Russia. Their target audience is 'Generation Z'. Together with Anne van Laarhoven we've developed their storytelling strategy, their social media strategy and grew their following on Instagram to over 60K within 8 months. The purpose of the role the creative strategist was being responsible for the content, social media management and production of all of Soda's 7 social media channels while getting them ready to sell outside of Russia.