Pansy

Team + Roles
Brand Design + Digital Design: Beau Colin
Photography: Anne-Charlotte Moreau

Pansy is part shop, studio, and creative workshop space, located in Amsterdam's Czaar Peterstraat. Nestled amongst a historical street sprouting small independent businesses, cafes, tiny museums, and cute stores that lift your spirits.
Pansy’s brand identity is inspired Alina’s (founder of Pansy) whimsical style and personality and the colorful good stuff that she is selling at Pansy.

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The combination of wonky type, hand drawn shapes and outspoken color palette creates an flexible brand identity that is mean to highlight and showcase all the good stuff that is going on at Pansy.

 
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