Etsy Lookbooks

Team + Roles
Design: Beau Colin
Photography: Zoë Noble

Etsy Lookbooks are released twice a year, in print and digital. It’s a printed catalogue for Etsy PR to send out to their press contacts and a digital lookbook for Etsy PR to refer press to. A multi-market project: from shooting all product photography in house until designing all printed lookbooks in 5 different languages.

Every lookbook released was accompanied by pop up showrooms in the major markets. These pop up shops were all designed to match the concept of that season’s lookbook